Kotler, Philip  <br/>
Principles of Marketing / 
Philip Kotler, Gray Armstrong, Prafulla Y. Agnihotri 
 - 17th Edn. 
 - India:  Pearson,  c2018 
 - xxii, 699 p.:  ills.;  28 cm. 
<br/><br/> Includes Index 
<br/><br/>Marketing, Philip Kotler, Gray Armstrong, Prafulla Y. Agnihotri 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ K8487p/ 2018