TY  - BOOK
AU  - Robert P. Leone 
TI  - 1992 AMA Educator's Proceedings : Enhancing Knowledge Development In Marketing: Editor by Robert P. Leone 
SN  - 0877572313
U1  - 658.8007'15/ L5536e/ 1992 
PY  - 1992///
CY  - Chicago 
PB  - American Marketing Association
KW  - Marketing
N1  - Includes Index
ER  -