Robert P. Leone  <br/>
1992 AMA Educator's Proceedings : Enhancing Knowledge Development In Marketing/  Editor by Robert P. Leone  

 - Chicago   American Marketing Association  c1992 
 - [xxii], 575p. :  ill. 28cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0877572313 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8007'15/ L5536e/ 1992