Naresh K. Malhutra. <br/>
Naresh K. Malhutra 

 - 4th 
 - New Jersey  Prentice Hall  c2004 
 - [xxviii], 713p. :  ill. Table ; 23 cm. 
<br/><br/><label>ISBN: </label>8120327446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83/ M2948m/ 2004