TY  - BOOK
AU  - Chapman, Randall G.
TI  - Brandmaps/The Competitive Marketing Strategy Game: Randall G. Chapman
SN  - 0-13-597451-8
U1  - 658.8002855369/CHB 
PY  - 1996///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
N1  - Includes Index
ER  -