Chapman, Randall G. <br/>
Brandmaps/The Competitive Marketing Strategy Game  Randall G. Chapman 

 - 4th 
 - New Jersey  Prentice Hall  c1996 
 - [xv] , 196p . :   ill . ; 27cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0-13-597451-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8002855369/CHB