TY  - BOOK
AU  - Alreck, Pamela L.
AU  - Pamela L. Alreck and Robert B. Settle 
TI  - The Survey Research Handbook: Pamela L. Alreck and Robert B. Settle 
SN  - 0256103216
U1  - 301.0723/ Al77s/ 1995 
PY  - 1995///
CY  - London
PB  - Irwin
KW  - Marketing
N1  - Includes Index
ER  -