Alreck, Pamela L. The Survey Research Handbook: Pamela L. Alreck and Robert B. Settle - 2nd - London Irwin c1995 - [xxvi], 470p . : ill . Table ; 23cm. Includes Index ISBN: 0256103216 Subjects--Topical Terms: Marketing Dewey Class. No.: 301.0723/ Al77s/ 1995