TY  - BOOK
AU  - Lehmann, Donald
AU  - Donald R. Lehmann, Russell s. Winer
TI  - Analysis for Marketing Planning: Donald R. Lehmann, Russell s. Winer
SN  - 0-256-21442-5
U1  - 658.802/L5283a/1997 
PY  - 1997///
CY  - London
PB  - Irwin
KW  - Merketing
N1  - Includes Index
ER  -