Lehmann, Donald <br/>
Analysis for Marketing Planning  Donald R. Lehmann, Russell s. Winer 

 - 4th 
 - London  Irwin  c1997 
 - [xi] , 211p . :  ill . ; 23cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0-256-21442-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Merketing
<br/><br/><label>Dewey Class. No.: </label>658.802/L5283a/1997