Schiffman,Leon G. Consumer Behavior : Leon G. Schiffman, Leslie Lazar Kanuk and S.Ramesh Kumar and Joseph Wisenblit - 10th - Delhi Pearson c2010 - xix, 486p . : ill.Graph,Table; 27cm. Includes Index ISBN: 9788131731567 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8342/ Sch327c/ 2010