TY  - BOOK
AU  - Keegan,Warren J.
AU  - Moriarty,Sandra E.
AU  - Duncan,Tom
TI  - Marketing
SN  - 0131259490
AV  - HF5415 .K425 1995b
U1  - 658.8 / K243 20
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes Indexes
; Includes bibliographical references (p. N-1 to N-10) and indexes
ER  -