Keegan, Warren J. <br/>
Marketing / 
Warren Keegan, Sandra Moriarty, Tom Duncan. 
 - 2nd ed., annotated instructors ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1995. 
 - 1 v. (various pagings) :  col. ill. ;  27 cm. 
<br/><br/> Includes Indexes<br/> 
<br/><br/>Includes bibliographical references (p. N-1 to N-10) and indexes. 
<br/><br/><label>ISBN: </label>0131259490 
<br/><br/><label>LCCN: </label>95176958  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K425 1995b 
<br/><br/><label>Dewey Class. No.: </label>658.8 / K243