TY  - BOOK
AU  - Chapman,Randall G.
TI  - Brandmaps: the competitive marketing strategy game 
SN  - 0131775022
AV  - HF5415.125 .C47 1994
U1  - 658.80028 / C3661 20
PY  - 1994///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - BRANDMAPS
KW  - Marketing
KW  - Computer simulation
KW  - Product management
KW  - Computer programs
N1  - Includes index
ER  -