Solomon, Michael R. Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart. - Upper Saddle River, N.J. : Prentice Hall, c1997. - xxvi, 774 p. : col. ill. ; 29 cm. includes Index Includes bibliographical references and indexes. ISBN: 0205152066 LCCN: 96041884 Subjects--Topical Terms: Marketing--Vocational guidance. LC Class. No.: HF5415.35 / .S65 1997 Dewey Class. No.: 658.8 / So471m