TY  - BOOK
AU  - Dutka,Alan F.
ED  - American Marketing Asoociation.
TI  - AMA handbook for customer satisfaction
SN  - 0844234540 :
AV  - HF5415.3 .D88 1994
U1  - 658.812 / D976h/ 1993 20
PY  - 1993///
CY  - Chicago, Ill., Lincolnwood, Ill., U.S.A.
PB  - American Marketing Association, NTC Business Books
KW  - Consumers
KW  - Research
KW  - Consumer satisfaction
N1  - At head of title: American Marketing Association; Includes bibliographical references (p. 219-222) and index
ER  -