Boyd, Harper W. <br/>
Marketing management :  a strategic approach with a global orientation / 
Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché. 
 - 2nd ed. 
 - Irwin :  Chicago,  c1995. 
 - xvi, 555 p. :  ill. ;  26 cm. 
 - The Irwin series in marketing .
<br/><br/> Includes Indexs 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256125767 
<br/><br/><label>LCCN: </label>94020955  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B669 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8 / B789m