TY  - BOOK
AU  - Kinnear, Thomas C.
AU  - Thomas C. Kinnear /James R. Taylor 
TI  - Marketing Research: An Applied Approach 
SN  - 0-07-912252-3
U1  - 658.83/ K623m/ 1996 
PY  - 1996///
CY  - New York 
PB  - Mc Graw Hill 
KW  - Marketing
N1  - Includes Index
ER  -