Kinnear, Thomas C. <br/>
Marketing Research/  An Applied Approach  
Thomas C. Kinnear /James R. Taylor  
 - 5th 
 - New York   Mc Graw Hill   c1996 
 - [xxii],888p.:  ill. Table; 23cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0-07-912252-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83/ K623m/ 1996