TY  - BOOK
AU  - Semenik, Richard J.
AU  - Richard J. Semenik / Gary J. Bamossy
TI  - Principles of Marketing: A Global Perspective 
SN  - 0538839139
U1  - 658.8/ Se5213p/ 1995 
PY  - 1995///
CY  - South Western 
PB  - South Western College
KW  - Marketing
N1  - Includes Index
ER  -