Semenik, Richard J. <br/>
Principles of Marketing /  A Global Perspective  
Richard J. Semenik / Gary J. Bamossy 
 - 2nd 
 - South Western   South Western College  c1995 
 - [xxii], 682p.:  ill. Table, Graph; 25cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0538839139 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8/ Se5213p/ 1995