Dillon, William R. <br/>
Essentials of marketing research / 
William R. Dillon, Thomas J. Madden, Neil H. Firtle. 
 - Homewood, IL ;  Boston, MA :  Irwin,  c1993. 
 - xviii, 556 p. :  ill. ;  26 cm. 
 - The Irwin series in marketing .
<br/><br/> Includes Index 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256081123 
<br/><br/><label>LCCN: </label>92030863  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .D537 1993 
<br/><br/><label>Dewey Class. No.: </label>658.83 / D579e