Crask, Melvin. <br/>
Marketing research :  principles and applications / 
Melvin Crask, Richard J. Fox, Roy G. Stout. 
 - 1st Edn. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1995. 
 - 1 v. (various pagings) :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205140912 
<br/><br/><label>LCCN: </label>93043819  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C69 1995 
<br/><br/><label>Dewey Class. No.: </label>658.83 / C894m