Hiebing, Roman G. The successful marketing plan / Roman G. Hiebing, Jr., Scott W. Cooper. - Brief ed. - Lincolnwood, Ill. : NTC/Contemporary Pub. Group, c2000. - xx, 322 p. : ill. ; 28 cm. Includes index. ISBN: 0844202487 LCCN: 00708890 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8 / HIS