TY  - BOOK
AU  - Tull,Donald S.
AU  - Donald S. Tull/Del I. Hawkins 
TI  - Marketing Research Measurement & Method : Donald S. Tull/Del I. Hawkins 
SN  - 0-02-421932-0
U1  - 658.83/TUM 
PY  - 1993///
CY  - New York 
PB  - Macmillan
KW  - Marketing
N1  - Includes Index
ER  -