Tull,Donald S. <br/>
Marketing Research Measurement & Method   Donald S. Tull/Del I. Hawkins  

 - 6th 
 - New York   Macmillan  1993 
 - [xviii],863p.:  Table, 23cm.  Marketing. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0-02-421932-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83/TUM