Cateora, Philip R. <br/>
International Marketing / 
Philip R. Cateora,  John L. Graham 
 - 12th ed. 
 - New York :  McGraw-Hill,  c2002. 
 - xxv, 693 p. :  ill. ;  24 cm.  
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0-07-283371-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848 / CAI