TY  - BOOK
AU  - Cravens, David W.
AU  - Piercy,  Nigel F.
TI  - Strategic Marketing
SN  - 9780071263351
U1  - 658.8/C8558s/ 2009 
PY  - 2009///
CY  - Boston
PB  - McGraw Hill 
KW  - Marketing
N1  - Includes Index
ER  -