Cravens, David W. <br/>
Strategic Marketing / 
David W. Cravens, Nigel F. Piercy 
 - 9th edn. 
 - Boston :  McGraw Hill   c2009. 
 - [xv], 784 p. :  ill. ;  25 cm.  
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780071263351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/C8558s/ 2009