TY  - BOOK
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
AU  - Stanton, William J.
AU  - Pandit, Ajay
TI  - Marketing / 
SN  - 9780070151567
U1  - 658.8/Et99m/2007 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited, 
KW  - Marketing
N1  - Includes Index
ER  -