Etzel, Michael J. <br/>
Marketing /  
Michael J. Etzel, Bruce J. Walker, William J. Stanton, Ajay Pandit 
 - 14th ed. 
 - New Delhi :  Tata McGraw Hill Education Private Limited,   c2007. 
 - xxvi, 880 p. :  24 cm. 
<br/><br/> Includes Index  
<br/><br/><label>ISBN: </label>9780070151567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/Et99m/2007