Cateora, Philip R. <br/>
International Marketing /  
Philip R. Cateora, John L.Graham, Prashant Salwan  
 - 13th ed  
 - New Delhi :  Tata McGraw Hill Education Private Limited   c2007. 
 - xxxi, 888 p. :  ill. ;  24 cm.  
<br/><br/><label>ISBN: </label>978-0-07-066699-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848 / CAI