TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
AU  - Chatterjee,  Jayanta
TI  - Services Marketing : People, Technology, Strategy
SN  - 978-81-317-5939-4
U1  - 658.8 / LOS 
PY  - 2011///
CY  - Delhi
PB  - Pearson
KW  - Marketing
ER  -