Lovelock, Christopher <br/>
Services Marketing : People, Technology, Strategy / 
Christopher  Lovelock, Jochen Wirtz, Jayanta Chatterjee 
 - 7th ed. 
 - Delhi :  Pearson,  c2011. 
 - xxi, 683 p.  ill. ;  27.5 cm.  
<br/><br/><label>ISBN: </label>978-81-317-5939-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 / LOS