Kotler, Philip  <br/>
Marketing Management/   Philip Kotler and Kevin Lane Keller 

 - 15th ed. 
 - Boston  Pearson  c2016 
 - 714p . :  ill. Graph, Table ; 24 cm . 
<br/><br/> Includes Index . 
<br/><br/>
<br/><br/><label>ISBN: </label>9781292092621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ K8487m/ 2016  /