TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Malhotra, K. Naresh
TI  - Marketing Research/ : An Applied Orientation: 
SN  - 9780136085430
U1  - 658.848/ M2946m/ 2011 
PY  - 2011///
CY  - Delhi
PB  - Prentice Hall
KW  - Marketing
N1  - Includes Index; BBA, MBA
ER  -