TY  - BOOK
AU  - Wells, William D.
AU  - William D. Wells
TI  - Advertising: Principles and Practice
SN  - 978-81-317-1414-0
U1  - 659.1 
PY  - 2006///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
N1  - Includes Index and Glossary
ER  -