Wells, William D. <br/>
Advertising  Principles and Practice 
Wells, William D. 
 - 7th 
 - New Delhi  Pearson  2006 
 - xxxi, 592p. :  ill, Chart, Graph ; 27cm.  Marketing. 
<br/><br/> Includes Index and Glossary. 
<br/><br/><label>ISBN: </label>978-81-317-1414-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / ADW