TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Naresh K. Malhutra.
TI  - Marketing Research: An Applied Orientation
SN  - 81-203-3044-7
U1  - 658.8 
PY  - 2007///
CY  - New Delhi 
PB  - Prentice Hall
KW  - Marketing
N1  - Includes Notes and Index
ER  -