Malhotra, Naresh K. Marketing Research/ An Applied Orientation Malhotra, Naresh K. - 5th - New Delhi Prentice Hall c2007 - xxv, 810p.: ill, Chart, Graph ; 23cm. Markering. Includes Notes and Index. ISBN: 8120330447 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8/ M2948m/ 2007