TY  - BOOK
AU  - Hawkins, Del I.
AU  - Hawking, Del I, Roger J. Best.
TI  - Consumer Behavior: Building Marketing Strategy
SN  - 0-07-253686-1
U1  - 658.8342 
PY  - 2004///
CY  - New Delhi
PB  - Mc Graw Hill
KW  - Consumer Behavior
N1  - Includes Index
ER  -