Hawkins, Del I. <br/>
Consumer Behavior  Building Marketing Strategy 
Hawkins, Del I. 
 - 9th 
 - New Delhi  Mc Graw Hill  2004 
 - xxvi, 790p. :  ill, Chart, Graph ; 21cm.  Marketing. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0-07-253686-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / H3929c