TY  - BOOK
AU  - Churchill, Gilbert A.
AU  - Dawn Iacobucci and D. Israel
TI  - Marketing Research
SN  - 9788131510193
U1  - 658.83/ C4754m/ 2009 
PY  - 2009///
CY  - India
PB  - Cengage Learning 
KW  - Marketing
N1  - Includes Index; BBA, MBA
ER  -