TY  - BOOK
AU  - Hoffman, K.Douglas
AU  - Bateson, G. E. Jhon
TI  - Services Marketing: Concepts,Strategies  & Cases
U1  - 658.8 
PY  - 2006///
CY  - South Western
PB  - Thomson
KW  - Bateson, G. E. Jhon
N1  - Includes Index and Glossary
ER  -