Hoffman, K.Douglas <br/>
Services Marketing  Concepts,Strategies  & Cases 
Hoffman, K.Douglas 
 - 4th 
 - South Western  Thomson  2006 
 - xix, 588p. :  ill, Graph, Chart, 21cm.  Marketing. 
 - Hoffman K. Douglas .
<br/><br/> Includes Index and Glossary. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bateson, G. E. Jhon
<br/><br/><label>Dewey Class. No.: </label>658.8  / H6751s