TY  - BOOK
AU  - Zeithaml, Valarie A .
TI  - Services Marketing
SN  - 9780070700994
U1  - 658.8/ Z372s/ 2011 
PY  - 2011///
CY  - New Delhi
PB  - Mc Grow Hill
KW  - Bitner, Mary Jo 
KW  - Pandit, Ajay
KW  - Gremler, D Dwayne
KW  - Marketing
N1  - Includes Index
ER  -