TY - BOOK AU - Philip Kotler/ Kevin Lane Keller/ Abraham Koshy/ Jha AU - Philip Kotler/ Kevin Lane Keller/ Abraham Koshy/ Jha TI - Marketing Management SN - 978-81-317-1683-0 U1 - 658.8 PY - 2009/// CY - New Delhi PB - Pearson KW - Marketing ER -