Integrated Advertising Promotions & Marketing Communications 

 - 3rd 
 - India  Pearson  2007 
 - 11517 p. 
<br/><br/><label>ISBN: </label>978-81-3170996-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / 659.1