TY  - BOOK
AU  - David W. Cravens/ Nigel F.Pierey
AU  - David W. Cravens/ Nigel F.Pierey
TI  - Strategic Marketing  
SN  - 978-007-126335-1
U1  - 658.8802 
PY  - 2009///
CY  - New york
PB  - McGrawHill.
KW  - Marketing
ER  -