David W. Cravens/ Nigel F.Pierey <br/>
Strategic Marketing   
David W. Cravens/ Nigel F.Pierey 
 - 9th 
 - New york  McGrawHill.  2009 
 - 11124 p. 
<br/><br/><label>ISBN: </label>978-007-126335-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8802  / 658.8802